Strategic Building SEO
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Module One: SEO Foundations
Introduction
What is SEO?
Understanding Search Engine Algorithm
How Search Engines Work
HOW PAGES ARE RANKED
THREE SEO APPROACHES AND TECHNIQUES
White-Hat SEO
Gray-Hat SEO
Black-Hat SEO
Types of SEO
On-Page SEO
Off-Page SEO
Materials for Further Studies
Conclusion
Questions: SEO Foundations
15 lessons, 1 quiz
Module Two: Technical SEO & Website Optimization
Introduction
Sitemap
Robots.txt
Site Speed & Performance Optimization
Logical Site Structure
URL Structure
Linking
Internal Linking
Anchor Text
Canonical Tags
Canonical Tags Best Practices
Conclusion
Questions: Technical Seo & Website Optimization
13 lessons, 1 quiz
Module Three: Content Strategy
Introduction
Content Strategy
How To Create Search Engine Friendly Contents
Start with Keyword Research
Craft a Compelling Title
Write Engaging, High-Quality Content
Use Headings and Subheadings
Internal and External Linking
Optimize for Mobile and User Experience (UX)
Use Images and Media Wisely
On-Page SEO
Meta Title (Title Tag)
Meta Description
URL Structure
Materials for Further Studies
Conclusion
Questions: Content Strategy
17 lessons, 1 quiz
Module Four: Link Building & Off-page SEO Strategies
Introduction
Backlinking
Types of Backlinks
Backlink Strategies & Authority Building
Guest Blogging
Digital PR/HARO
Social signals and brand authority
SEO Performance Tracking
Digital PR
Materials for Further Studies
Conclusion
Questions: Link Building & Off-page SEO Strategies
12 lessons, 1 quiz
Module Three: Content Strategy
Internal and External Linking
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