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Modules

Module One: SEO Foundations

Lessons

• Introduction
• What is SEO?
• Understanding Search Engine Algorithm
• How Search Engines Work
• HOW PAGES ARE RANKED
• THREE SEO APPROACHES AND TECHNIQUES
• White-Hat SEO
• Gray-Hat SEO
• Black-Hat SEO
• Types of SEO
• On-Page SEO
• Off-Page SEO
• Materials for Further Studies
• Conclusion
• Questions: SEO Foundations

Module Two: Technical SEO & Website Optimization

Lessons

• Introduction
• Sitemap
• Robots.txt
• Site Speed & Performance Optimization
• Logical Site Structure
• URL Structure
• Linking
• Internal Linking
• Anchor Text
• Canonical Tags
• Canonical Tags Best Practices
• Conclusion
• Questions: Technical Seo & Website Optimization

Module Three: Content Strategy

Lessons

• Introduction
• Content Strategy
• How To Create Search Engine Friendly Contents
• Start with Keyword Research
• Craft a Compelling Title
• Write Engaging, High-Quality Content
• Use Headings and Subheadings
• Internal and External Linking
• Optimize for Mobile and User Experience (UX)
• Use Images and Media Wisely
• On-Page SEO
• Meta Title (Title Tag)
• Meta Description
• URL Structure
• Materials for Further Studies
• Conclusion
• Questions: Content Strategy

Module Four: Link Building & Off-page SEO Strategies

Lessons

• Introduction
• Backlinking
• Types of Backlinks
• Backlink Strategies & Authority Building
• Guest Blogging
• Digital PR/HARO
• Social signals and brand authority
• SEO Performance Tracking
• Digital PR
• Materials for Further Studies
• Conclusion
• Questions: Link Building & Off-page SEO Strategies