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Modules

Module One: EVOLUTION OF STRATEGIC WRITING

Lessons

• Introduction
• Quote by C.S. Lewis
• A Resonating Background
• From a Few to Billions
• Classification of Contemporary Writers
• Summary
• Questions: Evolution Of Strategic Writing
• Materials for Further Studies

Module Two: KEY PRINCIPLES OF STRATEGIC WRITING

Lessons

• Strategic Writing: Stepping out of the Echo Chambers
• GATMR Framework: Hitting the Bull’s Eye
• GATMR Framework: Explanatory Relevance
• Explanatory Relevance: GOAL
• Explanatory Relevance: AUDIENCE
• Explanatory Relevance: TONE
• Explanatory Relevance: MEASURE
• Explanatory Relevance: Repeat/Rejig
• Summary
• Questions: KEY PRINCIPLES OF STRATEGIC WRITING
• Materials for Further Studies

Module Three: ELEMENT OF STRATEGIC WRITING

Lessons

• ELEMENT OF STRATEGIC WRITING
• Key Elements of Strategic Writing
• Key Elements: Simplicity
• Key Elements: Context Framing
• Key Elements: Stories
• Key Elements: Keywords
• Key Elements: Persuasion
• ITERATION
• Summary
• Questions: ELEMENT OF STRATEGIC WRITING
• Materials for Further Studies